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Why set goals?

It is the time of the year when companies – both large and small – review the achievements of the year and set goals for the coming year.

In business it is essential to set goals so that the company can measure the success of the year. The achievement of the goal will have an effect on all parties involved in setting the goals. The teams involved will be able to support each other and work toward the common goals.

It could have far-reaching repercussions if the goals are not achieved – including a person's livelihood. Goals are the basis of performance management. By setting goals, you can:

  • Achieve more by knowing what it is you want to achieve and allocating your time and resources accordingly
  • Improve performance by knowing what level of performance you wish to achieve
  • Increase your motivation to achieve
  • Increase your pride and satisfaction in your achievements
  • Improve your self-confidence

Setting a time frame

Time has a very strong influence on goal achievement – on which goals we choose to work on, which goals we can achieve and which can be delayed. There is a finite time in which activities that contribute to goal achievement can be carried out.

It is important that we manage ourselves well within that time frame. Having a time frame helps to provide a structure in which to achieve each goal set. To progress in the business world, it is essential for every type of business to have clear goals and a plan by which to achieve those goals.

Would you like assistance in setting goals for the success of your business?

If you'd like assistance in setting goals to make the coming year a success for your business, then contact the Infinite Growth office for a no-obligation discussion about how we can assist you.

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Maria Pantalone

Maria Pantalone is the author of Success Talks: Conversations with Everyday Leaders. Maria works with individuals and teams to make communication their strength so that their message is heard. She provides tailored programs in presentation skills, business writing and effective communication as a leader and team member. Maria’s programs help her clients to excel in their role and be recognised as leaders in their field.
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