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What's in a name?

Have you ever received an email where the person obviously did not check that they had addressed you appropriately?

I often receive emails requesting me to consider article contributions to my blog. I give the requests consideration for the benefit of my readers. However, the prerequisite is that the person who emails me needs to give me the same consideration.

I recently received this email:

Hi Denise,

I hope you're doing well today.

My name is Dan, I am a web hosting security professional, with ten years of experience, currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. I am also a coauthor on several technology websites. You can see some samples of my work: link, link, link.

At this moment, I am working on an article called "Why Employees are Crucial for Running a Successful Business" and I think it would be great for your site and an interesting topic for your readers.

Let me know if you are interested in publishing something like this.

What impression do you think this email gave me? In case you are not aware, my name is not 'Denise'. So the first impression I had of the writer of this email was not a positive one.

Although the topic may have been interesting to investigate further, the fact the writer of the email had overlooked a simple courtesy, gave me the impression that their effort with their proposed article may not have been to an acceptable standard. The end result was that the remainder of the email was not given any serious consideration.

Email Tip:

If you want the reader to read your email, ensure that you address them appropriately.

If you are going to do a 'cut and paste' and send the email to multiple recipients, then check that you have inserted the correct name of each person who will receive the email.

Have you ever had a similar experience? What impression did it give you about the writer of the email?



Maria Pantalone

Maria Pantalone works with individuals and teams to make communication their strength so that their message is heard. Her programs help her clients to excel in their role and be recognised as leaders in their field.
30 Business Communication Tips

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