As a consumer we often know what we are looking for when we deal with businesses. However some business people forget to consider those same aspects when communicating with their clients.

Recent media coverage of the service given by a store employee in Melbourne and the subsequent response has highlighted how easy it is for a business to gain negative attention.

It is important to use this as a lesson for all business people.

What are clients looking for when dealing with a business?

Clients look at your:

Attitude

How proactive, willing, welcoming you are.

Skills

How you do the job.

Knowledge

How much you know about the product and/or service, company structure, competition, etc.

Willing to share

How much you are willing to share with the client to make their life easier, better…

What do they do?

Clients seldom tell a person when they are rude, unhelpful or impatient. They usually find a way of dealing with someone else or they complain to those around them of the lousy service they received from the company – not the individual.

Modern technology and social media have enabled the consumer of the 21st century to express their displeasure much more easily than ever before – an important fact that all businesses should remember.

The client's initial perception of your business is your responsibility.

What rating would your clients give you?