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What is assertive communication?

Assertive communication is about the correct use of personal power.

When you show assertive communication you respect the dignity of all people involved in the communication.

What does assertive communication involve?

Assertive communication includes:

  • Protecting your rights and feelings
  • Considering the rights and feelings of others
  • Expressing positive emotions towards others
  • Expressing wants and feelings honestly and directly
  • Being calm

Advantages of assertive communication

  • You can address and solve problems through open discussion
  • Everyone's needs are met in the best way
  • You can express your own feelings without putting down someone else
  • Win-win approach
  • You feel better about the way in which you deal with conflict


Assertiveness does not mean you will get your own way every time but your chances will be higher and you have protected everyone's self-esteem along the way.

Situations in which assertive communication would be useful

  • Dealing with conflict or potential conflict
  • Having to confront someone
  • Expressing your feelings about someone else's behaviour
  • Responding to criticism
  • Saying no
  • Obtaining good service
  • Complimenting others and receiving compliments
  • Asking for help

Do you practise assertive communication skills?


Maria Pantalone

Maria Pantalone works with individuals and teams to make communication their strength so that their message is heard. Her programs help her clients to excel in their role and be recognised as leaders in their field.
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