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Using visuals and a story to enhance your presentation

My webinar on The Power of the Story had participants attend from around the world. The webinar covered both the important aspects of a story and how to use PowerPoint in telling your story.

It was great to connect with so many people interested in crafting a story to make an impact in a presentation.

Feedback from webinar attendees

A few of the comments that I received after the webinar:



12 tips to using visuals and a story in a presentation

Here is a selection of tips from my webinar.

Tip #1

What is a story? Stories are how we remember. It's about making an emotional connection, and then weaving facts into it.

Tip #2

Use visuals to enhance your message and help to tell your story. Know your audience so you know where to focus your story.

Tip #3

Choosing inappropriate colours in a presentation can be costly.

Tip #4

Focus on the key points, and then develop your story around these points. The aim is to have your audience enjoy your presentation.

Tip #5

A presentation is an experience. Make it worthy for the audience.

Tip #6

Two great story tellers of our time: Walt Disney and Steve Jobs. They created an experience worth retelling.

Tip #7

There are 6 types of stories in business:

  1. Who I am
  2. Why I am here
  3. Teaching
  4. Vision
  5. Values in action
  6. I know what you're thinking

Tip #8

Storytelling is a critical skill for business communication and public speaking. All great stories need:

  • Context
  • Action
  • Result

Tip #9

When designing your powerpoint slides, the best colours to use are high contrast colours. Colours evoke emotions, so are an important consideration.

Tip #10

The human brain processes images 50% faster than text. Images should be an integral part of your story.

Tip #11

Your choice of font is very important. Make it easy for your audience to read, so they aren't distracted from your message.

Tip #12

Make data more powerful by using it in your story. Your audience needs to be able to relate to it. Be creative and find the story behind the data.


Maria Pantalone

Maria Pantalone works with individuals and teams to make communication their strength so that their message is heard. Her programs help her clients to excel in their role and be recognised as leaders in their field.
30 Business Communication Tips

Looking for tips to help you with your speaking, writing and interpersonal communication?

Then download my free ebook, 30 Business Communication Tips.

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