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Social media and its impact on communication skills

There's no doubt about it. Social media has had a huge impact on the way in which we communicate.

The past decade has seen the creation of posts, hashtags, feeds, likes and pins – altering how we talk to each other and how society itself communicates.

A new revolution

Social media has changed the way in which we interact forever. It has proven itself to be a lasting communication tool and has managed to capture a worldwide market. It offers users access to a global audience with an amplified voice.

By having such a huge impact on our daily lives, social media is largely responsible for the shift from face-to-face contact to brief digital interactions. This has both positive and negative effects.

Social media has been credited with putting us more in control of every piece of information we receive and consume, expanding our minds and shrinking our world. Though it is also attributed with people using the Internet as a substitute for real life.

The effects on communication

The influence social media has had on communication, both online and offline, is undeniable. Although language is always an ever-evolving tool, the advance of social media has appeared to speed up this process.

It has caused us to learn a new language and now be able to discern between 'text speak' and proper grammar. We have adapted and learnt to be more concise, using sentence fragments and short-forms.

Through extensive use of social media, our interpersonal skills have changed, impacting our face-to-face communication and social skills. However, knowledge of social media communication is now a necessary talent to possess.

Merging the online and offline worlds

Being adept in online communications and offline interactions is important for a variety of reasons, be it business, education or social purposes. However, competency in both does not come easily to everyone.

It is important to remember that communication is a skill that can be learnt, no matter the medium. Combining your efforts and experiences from online and offline interactions, will help you to realise the full potential and importance of holding a variety of communication skills.

Bridging the gap between offline relationships and online connections can help to maintain valuable relations and increase skill development. The key to managing digital engagement is to not let technology dominate our lives and therefore make us less human.

The intersection of social media and real-life communication form two halves that can bring value and meaning to your daily interactions. They are no longer separate realms, but increasingly intertwined worlds that are now both equally indispensable platforms for communication. Making the most of both of these will help to give you the best chance of success.

What impact has social media had on your communication with others? Share your experiences with us below.


Maria Pantalone

Maria Pantalone works with individuals and teams to make communication their strength so that their message is heard. Her programs help her clients to excel in their role and be recognised as leaders in their field.
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    Hello. Thank you…Love your blog!.

    • Maria Pantalone

      Thanks for your feedback! 🙂

  2. venkatapanchumarthi

    Hi, I am venkatapanchumarthi.
    Recently I read this article, this article is very nice and informative. This article helped me a lot. Thanks for sharing such a good information.

    • Maria Pantalone

      I'm pleased that you found the article useful.

      Thank you for your feedback.


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