Purpose vs Outcome

What is the difference between the purpose and the outcome of a business document?

Purpose of a document

Are you clear as to why you’re writing your business document?

Ask yourself:

What is the purpose of this document?

Most business documents are written to:

  • Inform
  • Persuade
  • Build rapport

A business document should have only one purpose. Decide the purpose of your document. If it is clear to you then you should be able to write it in one succinct sentence.

Outcome of a document

A business document can have one or more outcomes.

When writing outcomes ask yourself:

  • What do you want the reader to do, feel or think after reading your document?
  • When and how do you want them to do it?

By being clear as to the purpose and outcome(s) of your document, you’ll be able to maintain your focus during the writing process.

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Learn About This Author
Maria Pantalone

Maria Pantalone

Maria Pantalone is the author of Success Talks: Conversations with Everyday Leaders. Maria works with individuals and teams to make communication their strength so that their message is heard. She provides tailored programs in presentation skills, business writing and effective communication as a leader and team member. Maria’s programs help her clients to excel in their role and be recognised as leaders in their field.

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