At some time in your career or life you may need to present material to a video camera or webcam without any audience feedback.

How will you face the 'silent audience'?

Feedback from the audience can be vital, it gives you some support and can enhance what you are saying depending upon how the audience responds to your message.

With the video camera the audience is removed – they are there but they are on time-delay, only watching and listening to your presentation at another time and place. Their reactions are completely unknown to you .

If you cannot make a personal connection to the person on the other side of the screen, you will appear lifeless and boring, your message will appear irrelevant and the listener will quickly switch off and do something else, such as thinking about dinner.

If you learn to present well to a videocamera, you will be able to market your business far more effectively. You will be able to reach far more people and you will also have gained confidence which will allow you to bring your business and career to a new level.

How to appear personable and interesting

How do you appear personable and interesting to someone you have never met and who cannot give you feedback?

The secret is to talk as if there is someone listening. If you are talking to your webcam and thinking, 'I'm just talking to a computer so there is no point in trying my absolute best' then that is how you will come across.

Here are some pointers to assist you:

• Have high-energy levels, talk with passion about your subject.
• Break your topic into short interesting segments that flow together easily
• Look directly into the camera as if someone is listening to you
• Work on getting your facial expressions and gestures just right so you appear interesting and involved in your topic
• Ask for feedback from someone you know
• Remember that it is all digital so take as many re-takes as necessary until it's just right.

If you are still not confident and find yourself at a loss as to what to say and the best way to present your topic then professional coaching can help.