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Writing Effective Emails Self-Study Course

A step-by-step method to write emails that are understood and actioned

The waiting list is now open for the Writing Effective Emails Self-Study Course

The course will be released on 9 June 2022.

Those on the waiting list will be given first preference for the 17 spots available and the course will be available to them on 8 June 2022.

If you would like to join the waiting list, please complete the form below.

Read on to find out about the self-study course…

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How do you write emails that stand out in a busy inbox?

Emails are constantly arriving into inboxes and many are either not read or partially read and not actioned.

EmailsAnd if you need your email to be actioned, follow up emails are then required. This can result in emails going back and forth, asking you to clarify what you want the reader to do. All of that effort that went into writing the initial email can feel wasted.

Emails are an essential part of the working day.  Yet their ease of use can also be a source of frustration.

One email can take up more time than you had planned. It can take away your focus from your other tasks. But if some of your tasks are reliant on your reader taking action from reading your email, then that can mean more work for you.

What can you do to ensure that your email stands out so that it is opened, read, understood and actioned? Effective email writing follows a process.

Without a process, the content of emails can go in different directions and can be confusing for the reader, resulting in no action, which is frustrating for you, the writer.

You have important information that you need to share. So how can you do it in a way that doesn't overwhelm and confuse your reader? You follow a process.

Introducing the Writing Effective Emails Self-Study Course.

This self-study course provides a step-by-step process that will help you write clear and concise emails that result in your reader understanding what you want them to do.

Here's why this course is so important today

Now, more than ever before, the ability to write effective emails is an essential part of running a business. No matter your role – business owner, manager or team member – emails reflect the professionalism of both the business and the individuals within the business. Whether you're writing to clients, team members or senior management, the ability to express yourself clearly and concisely reflects well on you and the business.

A well-constructed email adds credibility to you as a professional. A poorly-constructed one detracts from it.

The course has been developed with busy professionals in mind. It's delivered in three stages.

What you will learn

Stage 1 – Determining the best approach for your email

TimeTime-saving techniques to plan your email

The ease of sending emails gives the impression that they must also be easy to write. Yet this ease is also what makes it difficult to ensure your emails are clear to your readers. For that reason, it's important to plan what you're going to write.

The term, 'planning', seems to be associated with a formal structure that takes a lot of time. In actual fact, it can take very little time when using a clear process. You'll learn this process and be able to immediately experience its benefits when applying it to the writing of your emails.

How your reader determines your approach to your email

The beauty of emails is that they can instantaneously be sent to more than one person. Yet this can also be a problem if it is a diverse audience. Learn how you can address this diversity so that you can compose an email that doesn't confuse and is understood by your readers. 

Techniques to prioritise your information so it makes sense to your reader

You have important information to share that you want your readers to understand and in turn take action – whether it's to sign off on a project or start following the company's new procedures. Bombarding an email with too much information and no clear direction usually results in inaction and more follow up work for you. Learn how to determine the relevant information and prioritise it so that it makes sense to your reader.

    Stage 2 – Composing your email

    Why you should self-check your choice of words so that your message is clear

    During a working day, it can become second nature to use industry-specific language. It's important that you don't make assumptions, especially if some of your audience members are from outside of your industry. Learn techniques to check if you're using appropriate language so that no matter who reads your email it won't sound like gobbledygook.

    Why it's important to use your reader's language so that you can use it to your advantage

    There are certain types of words that people relate to better than other words. The advantage of emails means that more than one person may read your email which also brings the challenge of how to connect with your audience using their preferred language. Learn about the different types of preferences and how you can apply this knowledge to connect with your audience, whether it's one person or 100.

    How to structure your sentences so that they are easily understood

    Pieces of the puzzleIf you want you reader to take action there is a greater chance that this will happen if you use the active voice. Quite often people don't realise that this simple tweak to their writing can help their readers to clearly understand the intent of the email.

    Find out the difference between the active and passive voice and when best to use each. Learn how to easily convert a passive sentence to an active one for better results with your emails

    Determining the best way to set out your email

    Some emails need to be longer than a couple of paragraphs. How do you put your email together so that your reader doesn't feel overwhelmed by it? Find out how readers read a longer email so that they can understand the essential points from it.

    Learn how you can set out your email so that you provide all of the relevant information in a way that is easy for your reader to digest and action.

    How to write subject lines so that your email is noticed

    When writing emails, the writing of subject lines is often overlooked as an important part of the email. Most readers scan subject lines to determine whether emails are worth opening. Your subject line can be a barrier or a door-opener to your email being read. Learn the components of a subject line that help to get your email opened and read.

      Stage 3 – Best practice techniques before pressing Send

      Checklist of tasksThe 3-step process to quickly review your email when you have no time

      "There's just not enough time in a day." This is a common reason given when it comes to reviewing emails before pressing Send. With the number of emails that you write in a day, it may be tempting not to check the 'less important' ones. Yet every email represents you as a professional and you never know when your email may be forwarded.

      Learn simple techniques that you can quickly apply to your emails so that you're showing your best self every time.

      Understanding the uniqueness of emails

      Emails have become an essential part of our working lives. So it's easy to forget about their uniqueness and hence the special considerations that apply to them. Find out ways to check that you present your message in the best possible way that enhances your professionalism.

      Special Bonuses

      Checklist

      Checklists

      Even though you'll be working on your own email during the self-paced course, it can be easy to overlook some key steps, especially in a busy working day. The checklists help to keep you on track at each stage of the writing of your email.

      Where to begin?

      'But why' factor

      The convenience of a self-paced course is that you can complete it at your own pace and at your best time. But what about when you have questions? I call it the 'but why' factor. You've worked through a module and then have a question about it that applies to your specific situation. This is where you can ask me those questions through the online portal.

      As this is the first time this course has been offered, here is

      Client feedback about our other self-study business writing courses…

      What can you expect from this course?

      The course provides techniques and resources to help you write effective emails. Here is a taste of what you can expect:

      • Planning tools to clearly understand the 'why', 'who' and 'what' of writing your email.
      • Writing strategies to help you present your email in a professional manner.
      • Techniques to help you save time when writing.
      • Layout features that enhance the readability of your emails.
      • How and when to include the active voice in your emails to bring clarity to your message.
      • If and when you should use the passive voice in your emails.
      • How to use tone and language skilfully.
      • A three-step process to reviewing and editing an email quickly.
      • Activities to help you practise the skills before applying them to to your emails.
      • Practical application by using your own email through each stage of the writing process.
      • Self-assesment both at the beginning and end of the course, allowing you to identify gaps initially and determine the progress made at the end.
      • A learning structure that allows you to see your progress in the course and how each component builds upon the previous one.
      • Additional resources to help you with the writing of your emails.
      • Flexibility of learning. As you work through the course, you're able to revisit any of the modules multiple times if that is what you need to do to master those skills.
      • Quick reference guides to save time in checking which word to use for the context of your email.
      • Support every step of the way by being able to ask questions and have them answered in a timely manner (Bonus Inclusion).
      • Weekly email writing tips to help you continue to apply good writing practices to your emails (Bonus Inclusion).
      • Checklists to help you to stay on track with all of your emails (Bonus Inclusion).

      3-step process

      A course needs to have core benchmarks in place. Firstly, it needs to be easy to understand so that you don't become 'stuck' and can make progress. The second one is of a self-audit. Can you tell if you're constructing effective emails and what you need to do if you're not? And finally, it needs to be easy to implement so that no matter how many emails you write in a working day, you're able to do so with confidence.

      What this course is about

      • How to approach the writing of your emails in a constructive way so that you don't waste time.
      • How to determine the order of the components of your email.
      • How to determine necessary versus unnecessary information.
      • How to write for your reader.
      • How to use the active voice versus the passive voice.
      • How to quickly review and edit your email.
      • How to construct an effective email even when you have no time.
      • How readers read emails and how you can use this knowledge to your advantage.
      • The importance of planning your email.
      • How to construct your email so that it is easily read.
      • How to use language so that your message is understood.
      • How you can use 'time out' to your advantage when writing an email.

       

      What this course is NOT about

      • This course focuses solely on improving the writing of your emails and doesn't address any other type of business document.
      • This course focuses on writing emails in the workplace and not the writing of marketing emails.
      • This course does not provide a review and feedback service on the emails you write.
      • This course is not a quick fix. It provides a solid foundation for you to develop good writing skills. Developing good writing habits is a process and this course will provide you with that knowledge. Practising and refining your writing is up to you.

      What's unique about this course?

      • It has a hybrid approach.
        This means that as you work through the course at your own pace, you can also ask questions when they arise and have them answered in a timely manner.
      • There are only 17 spots available for the course.
        The limited number means that each person who chooses to complete the course will be supported every step of the way.
      • There's no fluff.
        You'll apply all of the techniques immediately to your emails.
      • It caters to different learning styles.
        This enables you to gain the skills in a way that you learn best.
      Standing out
      "

      The waiting list is now open for the Writing Effective Emails Self-Study Course

      The course will be released on 9 June 2022.

      Those on the waiting list will be given first preference for the 17 spots available and the course will be available to them on 8 June 2022.

      If you would like to join the waiting list, please complete the form below.

      Have questions?

      If you have any questions that haven't been answered, please contact me and let me know how I can help.