Are your team members struggling with their writing skills?
How is that affecting their productivity?
Did you know…?
At least 30% of emails have been found to be requests to clarify previous communications.
There is no doubt that communication challenges are a drain on a business.
According to the Australian Bureau of Statistics, the cost to businesses of poor writing is approximately AU$14.75 billion each year and US studies quote the cost to American businesses at nearly US$400 billion each year.
That means your business may be losing more than 30% of efficiency in unnecessary communications. But why is this happening?
The ability to express ourselves clearly in writing is one of the most important skills in business.
Effective business writing has the ability to inform, persuade and influence.
With this knowledge alone, a business with staff who write efficiently and effectively will automatically increase the bottom line.
What you need is an easy way to make this happen.
Introducing… Business Writing Made Easy.
This self-study course is structured with short learning bites which provide an easy way to learn writing skills that result in clear and effective communication.
Imagine the possibilities of what your team could achieve with strong communication skills.
And how they could help to enhance the organisation's reputation.
Who is this self-study course for?
This course will be for your team members if:
They spend too much time writing emails and then end up having to respond anyway to clarify what they meant.
You are concerned that people are confused reading documents that your organisation produces.
Your organisation's effectiveness has been impacted because documents and emails are not being read.
You never enough time to write your documents (and emails) properly.
You are concerned that your team's writing skills may be reducing others' perceptions of your organisation's professionalism.
Who is this self-study course not for?
This course isn't for your team members if:
You are not willing to spend time investing in improving your team's writing skills. It is NOT a quick fix course. Anything of value takes time and effort and we're here to support you every step of the way.
Your team members are not willing to improve their writing skills. You will need to have their agreement prior to them starting this online course if they are to benefit from it.
You're not willing to set aside time on a regular basis for your team members to work on their writing skills. The course has been structured so that they build on each set of skills covered. If they leave large gaps between each module they won't gain the benefits of learning and practising on a regular basis.
How can this self-study course help you and your team?
Most people struggle with the amount of time they have to write their business documents. Writing is a process, even when writing emails. This course steps your team members through the process to help make the writing of documents and emails manageable tasks.
They will save time when writing their emails, reports and other documents. In turn, they will get more done in less time as they will understand how to structure their documents and emails. And, importantly, they will see how much clearer their documents and emails are and know that their reader will be more likely to read them and take action.
The self-study course is divided into modules. Each module provides information on what your team members will learn, the resources for that module, guidance on what they need to do to successfully complete the topics within the module. Sometimes when you invest in a self-study course it can feel like there is a lot of information to absorb and no clear direction.
The structured learning of this self-study course provides your team members with a pathway to follow with clear signposts every step of the way.
Activities are included in each of the modules. These activities help your team members to practise the skills before going to the next step of applying the skills to their documents. The activities form part of the stepping stones to build and solidify their writing skills.
People are often in a rush to jump from the 'theory' to application to their own documents and that's when mistakes are made. The graded activities enable your team members to practise the skills immediately and check their answers so that they can minimise the chance of making the same mistakes with their documents and emails.
Everything they learn will be applied immediately to their own documents so they won't have to think about where to apply what they learn. It's common to do a course and then have to work out how to apply those skills to your particular situation. In this course, your team members' work document or email will be used at every stage of the course so that they can understand how each part of the writing process applies to their writing requirements.
The convenience of a self-study course is that you can complete it at your own pace and in your own time. But what about when you have questions? This self-study course provides online support where your team members can ask their questions and have them answered by a real person – an experienced business writer – and not artificial intelligence (AI) that provides possible answers to frequently asked questions. They'll receive a timely answer to their question which will help them in developing their business writing skills.
Self-assessment of skills
If a person is investing in improving their writing skills then they know that they could be writing their documents and emails better. But do they know the exact areas where there are gaps in their skill level? The self-assessment helps your team members to identify those areas that they need to focus on.
There will be modules that some team members will work through quickly or need more time. Rather than having to wait for others or feel rushed because others are waiting for them, your team members can work through the modules at their pace. This will help them to better understand the writing process and how to apply it to their role effectively.
Checklists (bonus inclusion)
At the end of each stage of the writing process, checklists are provided so that your team members have a quick reference guide as they apply the skills to their own documents. Even though they'll be working on a document or email that they need for their role during the self-study course, it can be easy to overlook some key steps as there is a lot to remember. The checklists help to keep them on track with their writing.
Reporting functionality (Premium option bonus)
At an agreed time, a report will be generated of your team members' progress through the course and their quiz results, which means that the outcomes from this training can be easily monitored and recorded. The report can be uploaded to your organisation's learning management system.
What will be covered?
The course is packed full of information.
We begin with an introduction to effective business writing. Your team members also complete a self-assessment so that they can focus on the areas that they want to develop.
Next, we delve into the steps involved in planning a document and they will be able to immediately apply these steps to their business documents.
The writing stage is where they bring together all of their planning and apply it to the writing of their document. They will also cover the different aspects of language and the importance of layouts of documents.
The editing stage provides them with a three-step process to effectively edit their documents.
Finally, we look at the areas specific to writing emails in the workplace and they will be given tips to help them write more effective emails.
During each module, your team members apply the areas covered to their own business documents.
What our clients are saying
"I have a clearer understanding of how to write using simple language. The easy-to-follow modules gave me a chance to practise basic grammar rules that I had not been aware of prior to doing the program. I often procrastinated when it came to writing emails, messages, documents, etc. Now I have a healthier approach to my communication through writing." – Ewa Kapusniak
"Exceptional course! I found the course to be relevant and very easy to follow. It is comprehensive and provides many useful tools to assist you to write effectively. If you want to improve, be more coherent and articulate in your written communication, whether personal or business writing, then I highly recommend this course." – Francis Foo
"The course was a good overview of things which should be always present in our business writing but often isn't due to time constraints. That is, planning beforehand, writing a structured draft and less passive voice where usage is not warranted." – Amy Lynne Welsh
"This program helped me to be more professional in my everyday writing of business material. All aspects of the program were beneficial and I would recommend it to others. Thanks to Maria for all her help." – Deanna Thomas
What's unique about this self-study course
The course is structured so that as your team members learn a new skill, they're able to apply it immediately to their work documents and emails.
Even though it is a self-study course, they're able to ask questions about any part of a module through the online portal. They will get a timely response from an experienced business writer and they can ask as many questions as they need to fully understand how to apply that skill to their writing.
The course caters to different learning styles enabling your team members to learn not only at their own pace but also using their preferred learning medium.
What can you and your team members expect?
Here is a list of what to expect:
Bite-sized learning so that your team members can build their skills gradually and embed them before going on to the next stage of the writing process. This reduces the feelings of overwhelm and increases confidence levels.
Quizzes to check their understanding of the skills covered. Answers are provided once they complete each quiz allowing them to identify areas that they may need to revisit.
Techniques to help them save time when writing.
Planning tools to clearly understand the 'why', 'who' and 'what' of writing their document or email.
Writing strategies to help them present their document or email in a professional manner.
How to use layout features effectively.
How and when to include the active voice in their writing to bring clarity to their message.
If and when they should use the passive voice in their writing.
How to use tone and language skilfully.
A three-step process to reviewing and editing a document quickly.
Techniques to write emails effectively.
Activities to help them practise the skills before applying them to their documents and emails.
Support every step of the way by being able to ask questions and have them answered by a real person.
Practical application by using their own document through each stage of the writing process. They're able to see how their document or email will improve by applying each stage of the writing process.
Self-assessment both at the beginning and end of the course allows them to identify gaps initially and determine the progress made at the end.
Checklists to help them to stay on track with all of their documents and emails.
A structure that allows them to know their progress in the course and how each component builds upon the previous one.
Additional resources to help them with your writing requirements.
Flexibility of learning. As they work through the course at their own pace, they're able to re-visit any of the modules multiple times if that is what they need to do to master those skills.
Action plans. It's easy to forget the key points from a module. The action plans help your team members to retain the information and take action.
Weekly business writing tips to help them continue to apply what they have learnt to their own documents.
A report on team members' progress and quiz results. This will help in monitoring and recording the outcomes for the training and can be uploaded to your organisation's learning management system.
Bonus #1 – Online support for 3 months
Your team members will have 3 months of online support (from the date of purchase), which they can access through the program. This means that a real person will answer their questions.
Bonus #2 – Planning, writing, editing and email checklists
The checklists provide a valuable quick reference guide that can help your team members progress through each stage of the writing process, prompting them with key points they need to remember.
Bonus #3 – Weekly tips for 3 months
Although it's good practise to review notes from the course, it may be difficult during a busy work day. The short weekly tips help to remind your team members of good writing habits and they can implement each tip immediately.
Bonus #4 – Report on team members' progress (Premium option only)
At an agreed time, a report will be generated of your team members' progress through the course and their quiz results. This report can be uploaded to your organisation's learning management system. The report allows you to easily monitor and record the outcomes from this training for your team members.
Bonus #5 – Two critiques of each team member's writing (Premium option only)
After applying all of the skills from the course to their writing, they have the opportunity to have two critiques* done by an experienced business writer. They will receive feedback on their strengths and suggestions for improvement that they can apply to their other documents and emails. This bonus is available for 3 months from the date of purchase of the self-study course.
* Each piece of writing up to1500 words.
You have the option of purchasing the regular or premium version of this self-paced course.
Business Writing Made Easy Course
Assessment of writing skills
Writing effective emails in the workplace
Practical exercises to immediately apply to workplace documents and emails
Quizzes to check understanding
Action plans to help retain information and take action
Online support for 3 months
Planning, writing, editing and email checklists (worth $150)
Weekly tips for 3 months
A report on progress and quiz results (worth $75)
PLUS (worth $790)
Two critiques of each team member's writing* by Maria (valid for 3 months)
Pay securely with any of these options
* Each piece of writing up to 1500 words.
** Investment is per team member. When you click on 'Buy Now', you will go to a page where you can choose the number of team members who will be completing the course. You will also be asked to set up a business account. If you would prefer not to do that, email me at firstname.lastname@example.org with the number of participants and I will send you an invoice. Or you can contact me to discuss your payment options.
If you have any questions that haven't been answered, please contact me and let me know how I can help.