As a child, I remember my grandfather listening to a particular radio program at a specific time every Saturday … like clockwork. He was tuned into that program and looked forward to it every week. We kids knew that for that hour our grandfather was otherwise occupied.
On reflection, the program catered to my grandfather's what's in it for me factor. It covered topics that he wanted and needed to hear about during that hour.
The program organisers had tuned into their target audience and delivered an informative and entertaining radio program. They had worked out what their audience wanted.
Preparing for a presentation
A well-prepared presentation given to the wrong audience can have the same effect as a poorly prepared one given to the correct audience. They can both fail dismally.
The more you know and understand about who will be in your audience the better you can prepare your presentation to meet your audience's needs. To do this it is critical that you include some amount of audience analysis.
Here are five questions to consider when analysing your audience:
- Who will be in your audience?
- What are their expectations?
- What are their needs?
- What is their knowledge of the topic that you're presenting on?
- Will they expect you to use jargon or industry-specific language?
The key to an effective presentation
Your audience analysis will assist you in deciding on your best approach. The more you know about who will be in your audience the more effective you will be in achieving your objectives for your presentation. Your audience is the key to an effective presentation
Your audience wants you to do well as they want to take away something from your presentation that they can use – a technique that will make their job easier or a new product or service that will benefit their business.
By considering who will be in your audience you will be able to deliver a presentation that will have your listeners tuned in from beginning to end.
How have you ensured that your audience is tuned into your presentation?
Let us know by leaving a comment.