What are your customers saying about you?

I was recently at the hairdressers and enjoyed listening to the various discussions around me. No where else do you find out valuable information about products and services … all for the price of a haircut.

I’m always fascinated how a group of strangers can come together and speak in detail about their experiences with businesses both small and large. That day I walked away knowing I’d gotten value for money – a hair cut plus market research.

4 key learnings

Here are my four key learnings about customer service from my time sitting in a chair … and just listening:

  1. Your customers want to know what you can do, not what you can’t do for them.
  2. Your customers expect you to keep your word.
  3. Add value to your customers’ experience – in turn they will become your raving fans!
  4. Provide after sales service – after the purchase of your product or service ensure that you still look after your customers. They need to feel that you value them.

If these four key learnings are followed your customers will more likely give you return business and refer you to others.

Ask anyone about a customer service experience and they can usually recount in detail a bad experience. Sitting there that day reinforced that. We were all strangers and yet these people were keen to share their experiences.

If they are willing to share these experiences with total strangers then how many other people have they told?

Good customer service is simply good business.

What do you do to make sure your customers give you rave reviews?

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